Our Mission and Purpose

Our Purpose

Our purpose is to help you discover all of the most interesting, fun, underrated, and adventurous things to see and do in Duval. Jacksonville is the biggest city per square mile in the United States, and it’s no wonder why residents new and old have a hard time getting to know the city as a whole. 

It’s our desire to help you find new places and get you out of your own neighborhood. There are so much culture and vibrance this city has to offer, and we want to share it with you.

A huge part of our heart belongs to the little mom-and-pop shops, restaurants, and free nature activities that are approachable any day of the week and with any budget. You don’t need to go far to explore, and it doesn’t have to cost a fortune.

We believe…

  • Jacksonville’s sense of community is second to none.
  • Jacksonville is a great place for families.
  • Jacksonville’s food and coffee scene is worth talking about.
  • Jacksonville’s artistic talent is endless.
  • Jacksonville loves small businesses.
  • Jacksonville is the most underrated city in the South.

Our Mission is to…

  • Inspire you to check out new places in the city.
  • Provide interesting and approachable exploration ideas.
  • Share the true character of each area in Jacksonville.
  • Entertain you with interesting stories and content.
  • Help enrich the economy and culture of Jacksonville.
  • Prove that Jacksonville has more to offer than meets the eye.
  • Help you have the best time in Jacksonville.
  • Support small and local businesses.